Www Betting Sites
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- The articles in this section cover a wide range of topics - everything from betting terminology and bet types through to facts, stats and legislation.
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If you take a quick walk down any high street and count the number of betting shops, you'll realise that the UK is a nation of bettors - with 73% of British adults participating in at least one form of gambling each year (including the national lottery). For some this will just be a weekly lotto ticket or annual punt on the Grand National, whilst for others it's a regular form of entertainment.
Almost all betting activities can also now be performed on the internet, with online bookmakers taking bets 24/7 and virtual casinos open for business around the clock. There are now more online betting sites than you can shake a digital stick at, so choosing a good one can be a tricky task. Do you go for a big high street name, or will you get better odds and offers from an online-only sportsbook that doesn't have the overheads associated with a physical presence?
These are all questions we'll try and help you answer, alongside articles and how-to guides on everything about betting. From dead heats to tax and everything in between. However to kick things off if you're simply looking for somewhere to bet then we can happily recommend the following bookies who make up our top 10 list.
Top 10 Best Betting Sites
| Site | Bonus (T&C's Apply) | Notes | Visit | |
|---|---|---|---|---|
| Bet £5, Get £20 Min odds 1/2, 4 x £5 free bets | Register using PayPal in just 2 clicks & plenty of offers | |||
| Notes: 18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply. #ad | ||||
| Bet £5 Get £20 Min odds 1/2 | Now integrated with Betdaq's betting exchange to lay bets | |||
| Notes: 18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply. #ad | ||||
| £50 bonus Min odds 4/5 | Lots of regular offers inc occasional reload bonuses | |||
| Notes: New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 30 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+ #ad | ||||
| Bet £10, Get £30 In free bets, min odds evens | Regular promotions, including on less common events | |||
| Notes: New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry. Full T&Cs apply. #ad | ||||
| £100 in Free Bets Given as five x £20, min odds 1/2 | Always get the best odds with Price Rush | |||
| Notes: New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply. #ad | ||||
Note: Terms and conditions apply to sign up offers. Offers are for new customers only. Please bet responsibly (18+).
Online Gambling in the UK - is it Legal?
Gambling, both online and offline, is legal in the UK and strictly regulated by the UK Gambling Commission. This means that the betting sites have to abide by certain rules relating to how they treat their customers and how they advertise their services. It also provides a number of safeguards for you as the user, including the provision of an ombudsman who you can complain to in the event of a dispute - just like you can with any other regulated product such as energy, banking or telecoms.
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Since the introduction of the new gambling act in 2014 it is also illegal for any non licensed operator to accept bets from a UK based customer. To help make sure you're betting with the right people, all of the sites you see on BettingSites.org.uk are licensed in the UK. Many are also members of IBAS, an independent third party who acts as an adjudicator to mediate disputes between customers and bookmakers.
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The History of Betting in the UK
Incredibly, gambling in the UK dates back centuries, with research suggesting that even in the Middle Ages the ‘lower classes’ enjoyed a flutter or two on card games, animal races and other acts of random chance.
Betting became popular amongst the aristocracy during King James I’s reign in the 17th century, and this particularly sparked an interest in horse racing. Many of the classic races as we know them today, such as the Grand National, the Gold Cup and the Derby, were founded around this time.
The First Betting Shops
Credit: William Hill PLC
In the 1800s it is thought that approximately 400 betting shops existed in London, however the Betting Houses Act of 1853 would put an end to these for more than a century. It remained legal to bet at race courses however, and a number of illegal bookies operated ‘off site’. Two of these were the origins of what would become Betfred (Fred Done and his father) and BetVictor (Victor Chandler Sr).
In 1960 the Betting and Gaming Act legalised gambling on the UK high street. Ladbrokes were the first to open their doors to the public, while an estimated 10,000 bookies opened within the first six months of the legislation passing.
New legislation passed in 1986 allowed such things as seating, hot drinks and TVs into betting shops, however a change in taxation law shortly after forced many bookies to head overseas, with Victor Chandler the first to head to tax haven, Gibraltar, in the 1990s.
The First Online Betting Sites
The next threat to traditional bookmaking would come from a very different source. The internet became more prevalent in homes in the noughties, allowing punters to have a flutter without even needing to leave the house. This would change the face of the industry forever.
It was this boom in the availability and speed of internet connections in home which gave flight to an industry in its own right: online gambling. From just 15 worldwide betting websites in 1996, the market is now worth an estimate £650 million, with more than two million people in the UK owning a betting account online.
It all started back in 1994, when Microgaming launched what they claimed to be the world’s first online casino. Bookmakers soon got in on the act, backing their sportsbook product with their own casino gaming: Casino-On-Net.com would become 888sport to reflect this changing landscape. In 1999, Betfair was launched, the first online sports betting exchange and a bookmaker that – unusually – had no high street presence.
In 2000, Ladbrokes ventured online; causing a shift in the industry which saw many bookmakers run dual operations incorporating both a web and high street presence. Some would even close all of their betting shops and operate solely online; a reflection of the changing nature of sports betting in the UK.
Online Betting Sites vs High Street Bookmakers
Despite the ever-increasing popularity of online betting, high street bookmakers are still going strong and, certainly in some towns and cities, actually thriving. The demand for sports betting is ever present, and that has been supplemented by the surge in use of Fixed Odds Betting Terminals. These machines offer casino and arcade games, and are responsible in part for the continued success of bookmakers on the high street.
But online has overtaken the high street in terms of popularity, and when you think about the reasons why perhaps it is no surprise:
1. Convenience
First and foremost, online bookmakers are far more convenient. You can place a bet in seconds with an online account. With the technological advancements afforded by smartphones and tablets, you can be sat on the sofa, on the toilet or on the bus and still place a wager with a few swipes of the screen.
2. Great Prices & Plenty of Offers
It’s no secret: online bookmakers normally offer better odds, particularly for accumulator bets, than their high street counterparts. Even the web and high street shops of the same brand offer different prices. Strange, but true.
You will also have access to more/better bonuses online than you will in your nearest betting shop, which enables you to stretch your money further. Plus there's the added advantage that most (but not all) betting sites automatically claim offers no your behalf - meaning that if acca loses by one leg and the bookmaker has accumulator insurance, you'll bet your money back without having to do anything. With a traditional betting shop you would have to a) realise that you were eligible for the offer - which isn't always the case, especially if they have a lot of them and b) head back down to the bookies to claim.
3. Unique Features: Streaming, In Play Betting & Cash Out
Live Streaming
Head into your local betting shop and you will be greeted with banks of TV screens with horse racing, football and all manner of sporting goodness on show. But many online bookmakers offer live streaming of thousands of events and matches, so you can pick which to follow. You can even stream horse racing, football, tennis and much more right to your phone.
In-Play Betting
A decade ago in-play betting was a mere apple in the industry’s eye. But the increased prominence of online bookmakers created a new monster for punters to get to grips with: for many, this is the only market they now wager on.
Cash Out
Similarly to in-play, the sheer notion of ‘cashing out’ your bet would have been laughed at hysterically a decade ago. Fast forward ten years, and it is now one of the most ubiquitous features an online bookmaker has in its arsenal. And with partial cashout you can even hedge your bet in stages, leaving part of your big acca to ride whilst securing yourself a payout if it were to go south.
The Best of Both Worlds: Bet Online Still But Get Paid in Cash
You would think that the cash element of betting on the high street would be a major arrow in the betting shops quiver. After all - from your bet being settled to your withdrawal being process and then preferred transaction method being completed, it can take a number of hours for your bet winnings to go into your bank account when betting online. But with high street bookmakers, you will be paid out in sweet, sweet cash that you can spend immediately!
However, some bookmakers offer the best of both worlds with high street locations combined with an online betting site linked via a common account (usually a membership card or username and PIN). This enables you to have the freedom to bet from wherever you like on your phone, tablet or computer but pick up the winnings in cash from a physical betting shop.
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See our main cash betting article for full details, or head straight to Coral who have one of the best online/offline combinations.
About This Site
There are hundreds of places to bet on the internet, and choosing between them can be a daunting task - especially if you're new to the world of online gambling sites. At BettingSites.org.uk our team of expert reviewers have put the bookies through their paces and come up with a series of comprehensive guides to the best betting sites for people in the UK.
On the website we have two main sections, one for sports betting and one for online casinos. Many of the sites we recommend feature both types of product, but we review them independently as there can often be quite a difference in quality - a top notch bookie may have great odds and a cracking in-play section, but a terrible casino (and visa versa). If you want the best of both worlds and are looking for recommendations of operators that provide a great all-round experience, then head to our gambling sites section.
Looking For Betting Offers?
The focus on this site is quality and so with this in mind we have hand picked a small number of the best bookies and online casinos in the UK for you to choose from. If you're primarily looking for bonuses we also run a sister site dedicated to offers that has a larger list of bonuses - BettingOffers.org.uk.
On the site we cover free bets for both new and existing customers and sign up bonuses for online casinos. We also track promotions for major events such as the Cheltenham Festival and the World Cup. Smaller events aren't forgotten either with coverage of everything from the French Open to the World Snooker Championships complete with previews and betting tips to help you select your bets. You can see the full list of events we cover here.
Responsible Gambling
Betting should be a fun activity that's only ever undertaken as a form of entertainment. Even with 'dead certs' there is a strong chance that any bet you place could lose, and so you should never bet with money that you cannot afford to lose.
Similarly it is also important to ensure that you stay in control of your gambling at all times, and never chase your loses. Stakes can quickly accumulate when trying to 'win back' lost money, turning a small loss into a big one very quickly.
Finally remember that gambling is supposed to be enjoyable and exciting - if you're no longer enjoying it, or feel like you may be gambling too much, then it's probably time to take a break. Avoid betting when tired, stressed or anxious and don't let it get in the way of normal life.
For more information about responsible gambling see the Gamble Aware website. You can also call the national Gambling Helpline on 0808 8020 133 (open from 8am to midnight, 7 days a week) or chat with an advisor on the website.
Sports Betting - Introduction
There are a number of activities that generate fervent interest in fans, and interest in sports in general sits up there with the most popular of them. We like to watch sports, we like to play sports, and we like to read about sports. So it's no surprise that when it comes to attempts to win money, sports betting takes high rank among the many different ways of making a profit.
Opportunities for sports betting are endless, with operators taking bets on just about every sport you can think of, and in ways that will satisfy anyone who has an interest in making a bet. In fact betting on sports is experiencing high growth worldwide and taking a sizeable chunk of the estimated $25 billion that's being wagered on betting of different types each year.
On this page I'm going to examine a number of different aspects of sports betting. I do have to say though that the subject is an enormous one, and I could write hundreds of pages and still not cover every aspect. What I'm hoping to do though, is share enough of the knowledge I've built up over 30 odd years to give you a chance of placing some winning bets. Over time, I'm confident we can build this section up to be a comprehensive resource.
Before we move on to the deeper intricacies of the subject, it's worth taking note of a new type of betting that's only recently been introduced. This is a platform provided by FootballIndex.co.uk, and is a footballer stock exchange platform where you can buy or sell real footballer shares (of course not for the millions they actually cost). Prices range from £1 upwards, and you get profits by either selling at a higher price than you bought or by earning dividends on high performing players. If you know plenty about footballers, it's worth a look.
What Is Sports Betting? And What Sports Can I Bet On?
Well, it's a simplistic question for a big subject. The simplistic answer is that it entails placing wagers on the outcome of any sporting event - from archery and badminton, through football and horse racing, to swimming, tennis, and volleyball. Some might even consider playing in poker games to be a sport, and the explosion of interest in eSports and video game cash contests is a good indicator for how that area will grow in future.
Throw in every sport you can think of in between and you have the scope of sports betting in a nutshell.
Of course some are more popular than others, and the level of interest varies from country to country. Football betting is of course wildly popular, and betting on tennis offers some lucrative opportunities - in particular by focusing on betting on women's tennis matches. Sports betting is the primary focus of many punters that are on the lookout to find bets which can't lose whatever the result, often known as arbitrage betting.
In the US, some of the most popular kinds of online sports betting are on NFL football, college football, soccer, horse racing, baseball, and basketball. In the UK you might be more interested in football or rugby betting. Australian betting fans will be keen on cricket, horse racing, rugby, and Australian football.
But really any sport in every country around the world has the potential for betting in one way or another. And finding a sports book that will take your bet is not difficult; just do a quick search online and you will have plenty to choose from. If you don't want to look too far you can try either of my recommended sports betting operators - Betfair and Bet 365.
Who Can Get Involved In Betting On Sports?
Another easy answer. Pretty much anyone can get involved, provided it's legal in the country you live in, and you're over the legal minimum age.
That's not to say everyone who can should consider sports betting as a means of making a few extra dollars, pounds, or euros. As with any type of betting the same risks still apply. There's a risk you could lose money, and there's a risk you could become addicted to the thrill of trying to win that money or the thrill of the involvement in the sport.
And the thrill is definitely a danger, watching any sport while you have money riding on the outcome does add an extra dimension - especially if it's on a team, player, or animal that you have an emotional involvement with.
Winning Money at Sports Betting - Basic Sports Betting Advice
Although you have no direct control over the outcome of games or contests on which you place bets, you can control how you make your betting selections and where you place them by studying the past performance and other characteristics of your chosen selections. Winning money at sports betting depends on many factors, including finding good sports betting advice, knowledge of athletes, teams, or animals, a good appreciation of probabilities, knowing where to place the most effective bets and when (finding value is a key term to remember), and skill at studying and analyzing sports statistics.
That's not all. Of course luck plays a big part, as do the need to have a good starting bankroll that will allow you to soak up losers without risking missing winning bets. Finally - and this needs to be a big part of every bettors armoury - you need patience and the self discipline to wait for the right opportunities, and strength of character to go with your convictions.
Finding Sports Betting Advice
There are definitely no shortages of websites, publications, text message services, and newspaper adverts all promising untold riches (or in some cases reasonable/realistic looking profits) by following their betting advice - be it on horse racing, football betting, choosing lottery numbers, or anything else you can think of.
Some of those offer betting systems, some offer direct selection advice in certain sporting events.
But think to yourself for a minute before signing up for betting advice from one of these types of service. Why are they selling it? If it's that good why would they not keep it quiet and use it to make thousands of dollars, pounds, or euros profit for themselves?
The answer of course is that most of them are scams to one extent or another.
The ones that set themselves apart - and may throw out some long term profit - are those that are based either on inside information (and you do need to be wary of many of these), and those that provide information which you can use to make up your own mind and apply your own skill and experience to.
Using Your Own Sports Knowledge
One of the great ways to make a winning bet is after you've found an angle through your own hard work that very few others have seen or identified. Those are the situations where you're going to get value - where you have identified some sort of winning chance where the odds of it occurring are greater (in the best cases much greater) than the general odds on offer.
An example - a few months ago there was a mares only novice hurdle race run in the UK. Around 12 or 13 lined up for the race. From my own study, I know that mares races can sometimes be uncompetitive and throw up long priced winners. I narrowed the race down to 3 long priced outsiders, based on the fact that their pedigrees suggested they might be better than they'd shown so far.
The outsider of the three won at a 200-1 SP. It paid over 800-1 on Betfair, the betting exchange. The feeling I got by winning a few quid is almost secondary to the feeling I got by knowing I was one of a very few who knew (or more to the point suspected) that horse had any sort of chance.
And it also illustrates the point I've made elsewhere on the site that using a betting exchange can lead to some amazingly lucrative opportunities.
Using your own knowledge to make winning bets is highly rewarding. If you study and learn from your mistakes, keep a clear head and keep going, it can ultimately put you in a position to make a nice long term, consistent profit.
Understanding Probabilities
Understanding what the probabilities are of any particular event happening is useful in any form of betting. I believe it's more useful in casino games than sports betting, but still worth making the attempt to grasp and master it. It can be a complex subject, depending on how deep you want to go. For that reason, I'm not going to try and go into probabilities on this page. I'll cover it on a dedicated page another time.
If you want a good read, the best book I've found is 'Taking Chances : Winning With Probability'
which is widely available at Amazon online stores.
Analyzing Statistics
This is another good way of finding potential winners and ties in with the sections on using your own knowledge and finding betting advice above. There are a number of sites which record and present statistics, either laid out for you or in databases which can be interrogated.
The basic premise is that an event or series of events that have occurred in the past can occur again if the situation they were first recoded in happens again.
Again, horse racing offers an example. Statistical analysis might show you that all the offspring of a particular sire win 1 in 3 races at 2 miles on soft ground. Those resuts are recorded over a long period, long enough to eliminate the probability that they might be flukes. In these circumstances, backing every runner at over 3-1 will return a long term profit.Better still, waiting for a handful of long priced runners might make even better returns.
The same theory and statistical analysis could be applied to football betting as well, and many other sports.
Placing Bets Effectively - Finding Value
I've already mentioned that a good betting approach is to look for value. That means finding bets that have a better chance of coming good than the odds on offer imply. Another way of looking at is is to identify where a favourites odds are lower than they should be, given your reading of their true chance.
Using Patience & Self Discipline
In combination with all of the points above, being patient and self disciplined is incredibly important and can mean the difference between losing long term and winning long term.
They works in similar ways. Patience means having the self discipline to wait for the right opportunities. Betting without discipline often leads to irrational bets made on emotion rather than hard self belief. When that happens you're more often likely to be relying on close to pure luck rather than reasoned, well thought out betting strategies.
Where To Place A Sports Bet
The question of where to place sports bets is one of the easiest answered questions you could ask. As with anything you want to do online, your choices are widespread and high quality ones.
I could name a dozen sites here off the top of my head (and I have accounts at all of them!!). But for now I'm going to make just a few recommendations, and it's probably best that I break those down into country specific choices.
For The UK - Try Bet365
For the US - Try Bovada and Bookmaker.eu
For Australia - Try Sportsbet.com.au
More Info & Valuable Resources
There are a number of places to get extra info on sports betting, many of which are what's known as affiliate sites where you're going to see advertising in different forms for the main sportsbook operators. Even so, a fair few of them offer valuable info alongside the advertising.Some of the sportsbook operators site also hold good and helpful info, though of course they're focussed more on offering odds and making it easy for you to place a bet.
The third and fourth most useful ways of getting sports betting info are through forums and videos. There are a handful of very good and well trafficked forums where - if you dig deep enough - you'll find some very useful advice and perspective. Let's look at forums first:
Sports Betting Forums
Finding an active, well used sports betting forum can be similar to stumbling on a gold mine. The best of them will have sections that cover betting on all types of sports. You'll get tips, views, strategy sections, and systems sections.
OLBG.com is a long running sports betting community with just the type of forum a keen sports bettor needs.
Affiliate Sites
Sportsbettingsites.org is run by a well known and highly trusted figure in the affiliate world. If I had to name the number 1 site on sports betting, this would be it. The website is exceptionally well written, with unobtrusive low key advertising.
BettingSites.org has a well laid out page on sports betting with some helpful info and links to some trusyed sportbook operators.
Sportsbook Operators
The Bet365 sports betting section has latest news updates on all forms of types of sports.
Betfair's sports betting page gives you options to trade on a wide range of sporting events and competitions.
I couldn't end this section without noting a UK based site known as Racingpost.com. I've been using this site for many years. It has sections that cover pretty much anything you'll need to know about news and betting on various types of sports. Not particularly US or Australian focussed, but UK and Europe are well covered.
Sports Betting Videos
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Youtube is of course the best place to look for some well filmed and informative sports betting videos. Here are a few of the best: